Heidi Butzine is a best-selling author and founder of ShopLocal.us, which provides small business marketing strategies and raises consumer awareness about local businesses. Her most recent book, Shop Local: A Practical Pain-Free Guide to Shopping with Purpose, is part of her personal mission to get more people to understand the impact local businesses have on building healthy, wealthy and vibrant communities.
Bringing together 25 years of career experience in business management and marketing, Heidi has seen the challenges that companies both large and small face which fuels her desire to help small businesses thrive by cutting through the clutter of overwhelming marketing methods and making the right choices to save money, time and frustration.
Heidi is a prominent member of the South Bay business community and currently serves on the Board of Directors and Economic Development Council of the Redondo Beach Chamber of Commerce. Heidi received the 2014 Volunteer of the Year Award and is a member of the Leadership Redondo Class of 2014. Born and raised in the South Bay, Heidi lives in Redondo Beach.
I help the small business owner cut through the clutter of overwhelming marketing methods to make the right choices to save money, time and frustration.
Throughout my career, I’ve worked my way from retail to mail room, marketing to operations, and from C-level executive to sales. I’ve learned most of what I know about business from running a small niche consulting company for 12 years and through my experience working for a global corporation. I earned an executive MBA at UCLA, but everything else I’ve picked up from being in business for myself.
Over the past five years, I’ve developed an online certification program for wine and spirits education, earned my Certified Specialist of Wine designation from the Society of Wine Educators, written and published eight books (three of which were written to encourage local tourism and commerce in wine country), and launched my own independent publishing company. As an entrepreneur, I’ve seen the challenges that companies both large and small face which has fueled my desire to protect local businesses and help them thrive. I work with independent businesses and service providers, solopreneurs and startups, community and business organizations.
Specialties: grassroots marketing, small business strategy, publishing, writing, shop local, online education, wine education
Certified Locally Owned (Creator)
Certified Wine Expert (Program Director)
Wineopolis Press (Author & Senior Editor)
Connect Guidebook (Co-founder & Business Management Leader)
Simplex Publishing (Owner)